Meet Ben and Amy. They’re character we’ve created for ASB.
They've been New Zealand's favourite ads for the last 4 years running.
Outside of creating Ben and Amy's world for the bank. We lent the All Blacks to small businesses, renamed Eden Park, invented a tennis ball that planted a tree, and thanked essential workers with billboards
During my time working on Air New Zealand I got a country to laugh at its own accent. Used the All Blacks as an alarm clock. Got rival airlines to gamble. Advertised Australia as a paradise for losers. Convinced expats to use sick leave to fly home. Got called out by Merv Hughes for sledging his former team. Converted a snow plough into an ice cream truck. And sold the airlines regional network using a conversation between PNC and Julian Dennison
The impending closure of New Zealand’s Quarantine facilities means isolating from home will be a reality for many of us. So we created Managed Isolation: 22 doses of the finest vodka crafted in accordance with Ministry of Health moderate drinking recommendations to help clients, friends, and anyone who needs a drink while stuck at home, self-isolate responsibly.
Accompanying each bottle is a Managed Isolation Guide™ complete with 10 days of specially selected activities and cocktail recipes to ensure maximum sanity and minimal boredom. These include instruction on how to make imaginary friends and create spiritual connections with the dead, as well as help to communicate with the outside world via digital billboards (thanks to dentsu’s dynamic digital display system D4).
The Dolmio Pepper Hacker was originally designed as a stunt to start a conversation around tech at the dinner table. After the film was viewed more than 100 million times the brand was inundated with requests to make them for real. So they did, The Pepper Hacker is now found on many dinner tables around the world.
We took a sneak peak behind the curtain at the Mentos factory, to showcase their weird and awesome flavours. A labour of love from Phil Robbie and the team at Passion Pictures.
When your dad’s cricketing legend, Shane Warne, you can’t avoid seeing him everywhere – especially during the ICC Cricket World Cup 2019. Luckily, Kayo lets you stream every match of the Cricket World Cup, or if you’re the Warnes, choose from over 50 other sports instead.
With the simple insight that no one likes a man who sits on the fence, we pitched for and won William Hill. Here is the launch ad we created.
New Zealand International Comedy Fest 2012.
A search engine that answers the age old question of, "how soon is too soon?".
"Toosoon was created by a team of stand-up comedians and sit-down mathematicians for The New Zealand International Comedy Festival. This search engine was commissioned to calculate when a topic is too soon to joke about. All results are processed realtime, according to impartial online conversations. Within the search engine is an algorithm that samples the mood of online conversations, then predicts the approximate date the public will find that topic funny."
As a New Zealander who lived in New South Wales I was the perfect person to work on XXXX, the iconic Australian beer from Queensland....
We trained 10,000 cockatoos to screech “Maroons” and released them into NSW.
Got the brand to drop its logo to celebrate State of Origin victories.
And repurposed a track from an American Crooner to celebrate an Australian summer of cricket.
Save the dolphins, man
